Citizen Hops

Citizen Hops - student project

I'm not 100% sure on this idea. I went with the ol' fashioned waterful game, if you remember those games. I played those things a lot as a kid. Anyways, I thought it would be possibly an interesting idea to do something along those lines, kind of like the View Baker. Old school toys that were definitely cool.

Citizen Hops - image 1 - student project

Hi there. My name is Brian and I've been working on a t-shirt brand for a while now. Haven't officially launched because I'm trying to get all the small details worked out before I go for launch. Citizen Hops is a t-shirt brand based around beer. I wanted to create something that would bring a new face, if you will, to the beer t-shirt industry. I enjoy tasting different kinds of beers, but the shirts that are out there don't really have a whole lot of imagination to them. So I wanted something that showed that even though you enjoy tasting beer, it doesn't have to look just bleh or crappy. That's where Citizen Hops comes in. He's here to bring a fresh look to the beer t-shirt arena.

I've got designs already for this, but I don't know if I'll design shirts for it in this class. I'm thinking I'll design for Johnny Cupcakes. I've been following the brand ever since I saw him on The Big Idea with Donny Deutsch. It was then when after seeing that episode air, that I was hooked on his brand. I've always been a fan of the cupcake crossbones logo. When something is done with that, I usually go and buy it. To me simple can be the most effective design. Which is why below is something I did real quick. Still a work in progress, but I've always thought a neon light effect would be cool with the logo. I don't know. Everyone may not agree, but it's something that I haven't seen done for his brand.Citizen Hops - image 2 - student project

That design above won't be what I'm working on for the class. I'm trying to iron out a couple of other ideas that I've got. Possibly might do a parody type shirt (maybe with officer big mac) or some other nostalgic item from the late 80s/90s.