Keely Galgano

Strategist at VCU Brandcenter

15

7

Chicago

Logo Iteration 1: 



Logo Iteration 2:

UPDATE! 

Here are my sketches. They're rough, as I can't draw for anything. But I promise I am better with computer graphics! For the bottom one, I had the thought as I look at the picture now to have the "H" emulate both iconic Chicago skyscrapers: the Sears Tower and the smaller John Hancock building. So a slight edit there. On the top left I'm going for the duality of city vs. the lake, and the top right incorporates a police badge (Chicago police are a HUGE deal, especially on the southside where I'm from) as well as elements of the Chicago flag.

sketches

In the midst of finals at the University of Michigan in Ann Arbor, I may have overcommitted to Skillshare classes! That being said, I do want to get started with this and perhaps use it as a break from papers and studying. 

I chose Chicago over Ann Arbor as I love my homecity and it features a ton of great imagery. 

I immediately thought of iconic images such as the Chicago Theatre marquee, the skyline over Lake Michigan, Wrigley Field, and the Chicago flag. 

I want to stay away from associations with the "2nd City" and "Windy City" as I feel these are overused and not necessarily indicative of the city. 

I'm going to work on some sketches and initial logos this afternoon, but here's some of the imagery I hope to work from! 

iconic.jpg

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