Chi Bar Redesign

Chi Bar Redesign - student project

Determining what product I would give a shot at redesigning was quite difficult to come up with. I wanted to find something I enjoyed and am passionate about, in order to give myself a slight boost of creativity and familiarity. I love health and fitness, so I chose to redesign an organic nutrition bar: Chi Bar.

This is the original design for this product:
Chi Bar Redesign - image 1 - student project

The redesign is going to have a modern flair added into the organic feel. When I think organic, I think burlap, butcher paper with more subtle greens, reds, well just colors in general. You can see my inspiration board below.

Chi Bar Redesign - image 2 - student project

This product prides itself in being organic and recycling, so I want to steer slightly away from the shiny foil wrapper to something much more subtle but yet have boldness.