Characterful Copy: Example Project

Characterful Copy: Example Project - student project

This is an example project I put together for my class, Write with Personality: Copywriting Tips for Dynamic Writing.

I wrote a blog post for my client, Lois, who owns a local flower shop called The Flower Yard.

I used only the techniques I cover in my Write with Personality class.

Below is a screenshot of the finished blog post on the The Flower Yard website. 

Characterful Copy: Example Project - image 1 - student project

And here is the completed Characterful Copy project worksheet showing my notes and the steps I took to write the blog post:

Characterful Copy: Example Project - image 2 - student project

Characterful Copy: Example Project - image 3 - student project

You can create engaging, dynamic copy of your own using the same principles.

Watch my class to find out how and start your own project.

Ruth Clowes
Professional Copywriter
Teacher