Anke Van Reeth

Identity branding & WordPress websites

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Channel Challenge: Branding Mastercourse

Class Title and Description

Your brand story - 01 Branding Mastercourse  
In this class I am going to teach my students how to discover their brand; learn more about what it means to have a brand tagline and brand statement, and how that will help them as a guide to create a visual identity. We will use an interactive PDF as a guide.

Create a Visual Identity - 02 Branding Mastercourse
In this class I am going to teach my students how to apply what they now know about their brand in a visual way. We are going to create a moodboard, learn more about typography and select a typeface, and learn more about what emotions colors can bring. 
With a provided Photoshop template students can create a visual styleguide.

Logo Concept - 03 Branding Mastercourse
In this class I am going to teach my students the first process of designing a logo: the concept. They will learn what a good logo needs, how to come up with an idea, and what type of logo they you choose.


Project Title and Description

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For the Your brand story - 01 Branding Mastercourse: 

I ask students to share their "Brand statement". It can be a picture of their brand statement proudly appearing above a desk; a simple screenshot; using the template provided; or they design something themselves

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For the Create a Visual Identity - 02 Branding Mastercourse:

I ask student to share their moodboard or visual style guide to complete this class project. I provided them with Photoshop templates.

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For the Logo Concept - 03 Branding Mastercourse:

I ask students to share their logo concept. 


Video Lesson Outline

Here is the link to my video lesson outline:
https://docs.google.com/document/d/1BbJIIpfaYtZKbNgBSJoluVE0dDInPMQrIH3NaekHXFc/edit?usp=sharing

My Introduction Video


Here is the link to my introduction video:
Your brand story - 01 Branding Mastercourse
Create a Visual Identity - 02 Branding Mastercourse
Logo Concept - 03 Branding Mastercourse


My Final Published Class

Here is the link to my final published class:
Your brand story - 01 Branding Mastercourse
Create a Visual Identity - 02 Branding Mastercourse
Logo Concept - 03 Branding Mastercourse


First class, published in June 2016: 
In this class we are going to create a logo based on your hand drawn illustration.

I will lead you through the steps of the thinking process, doodling your first ideas, gathering inspiration, starting to draw and finally import your illustration and use the image trace tool of illustrator to make your logo vector based. This will allow you to make your logo as big as you want, without loosing quality, and changing the background easily. You can also use this process to draw the letters of the name yourself. 

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Check out the class here: http://skl.sh/22yVdol

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