Updated Jan, 28th 2013
Brief: With me and my fiance's upcoming wedding, I'm going to take this opportunity to create a logo for the new family we're about to create. It will be a mixture of details from nature with a vintage feel. We love camping and we've lived in some of the most beautiful areas of the U.S., so I'd like to draw on those experiences to create the logo. An unfinished feel with faded color tones will due well to represent the vintage look I'm going for. Also, I a lozenge-type logo will be best in order to fit the amount of text I think is necessary, and also so it translates well to print for stationary and such, which is where the logo will appear most.
Target Audience: Men and women ages 30-40, because this logo will be used at our wedding, and this range represents the average age of our wedding guests. The majority of our friends and family are college educated, but we do have a sizable group of skilled tradespeople, who I think will appreciate the vintage, Americana look that I'm going for. Finally, this is a Michigan wedding with a bunch of Michiganders, so we'll be speaking to the mitten state with this logo.