Paula Chan

Photographer, Designer, Baker, Rock Climber!

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Chan Family Crest

Mood Board/Ideas:

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Influences:

1) Chinese ancestry - the Chinese character for "Chan"

2) Our family was in the Grocery business

3) Our family owned Dachshunds

4) The men in my family are really into fishing

5) I would like to integrate the Chinese "chop" design somehow

6) Dad-isms, "Better to have and not need it, than need it and not have it." "Pay attention!"

In Progress:

Photo Mock up

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Typography exploration, including "Asian" fonts:

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Decided the "Asian" fonts were too cheesy. I was told the "grocery bag" looked too much like a pack of cigarettes and I wasn't getting the separate zones in the "chop" design, so I added four dividing lines and changed the grocery bag and groceries inside.

Comparing to Chinese Chop Designs:

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FINAL:

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