Chadmark Farms

Chadmark Farms - student project

Every week, I ride my bike down to the farm stand near my house.  it's one of my favorite things to do on my day off.  The produce is all organic and pesticide-free and the people who work the stand are all super nice and down to earth.

Last week, when I rode over, I noticed some juices in the corner of the stand that sounded delish (zinfandel juice and apple pomegranate?  yes please), but the signage and labeling could use a little help.  Not that it's terrible by any means, but I thought it would be a good exercise to try and rebrand the juice bottles.

I took some photos of the stand to give everyone an idea of what it looks like.  You can see the juices in the bottom photo:

Chadmark Farms - image 1 - student project

Pardon the poor photo quality.  I was in stealth mode trying to sneak pics with my iPhone. ;)

A few things I noted about the juice bottles that will need to play into my design:

1. The bottles sit in a bucket of ice, so the label would need to be waterproof.

2. The current bottles are plastic with a plastic safety cap.  I'm wondering if there is a more sustainable solution here?

3. Some of the bottles have a custom label per each flavor of juice and some are a plain bottle with a vry small flavor label (you can see that those are the ones with the red caps).  I'd like to find a way to make them more consistent.

I put together a little mood board of the direction I'm heading with this. 

Chadmark Farms - image 2 - student project

I'd like to include main colors of orange, green, black, and kraft (or tan) to evoke the colors you'd find in an orchard.

Because it's a very small local farm, I'd like to keep the main elements of the piece very hand-drawn, with the secondary information more structured looking.  I'd also like to include the place it was made, as the current labels don't show that information, and I think is so important.

My initial thought was to design a kind of label tape that could be ordered in a roll and each label torn off and put on a plain bottle.  The juice flavors would be indicated on the tape maybe with check boxes below them so that the flavor could be marked off, but there wouldn't be a need to print up a bunch of different lables.

Chadmark Farms - image 3 - student project

I'm working on some sketches and will be uploading those soon, but any feedback on the initial concept would be great. Thanks!

KAYLA KING
Owner/Designer at Kayla King Design