Chaco Canyon Gold

Chaco Canyon Gold - student project

So there's a brewing company in town that has DELICIOS beer but amazingly terrible branding.

Seriously. Here's their current logo:

Chaco Canyon Gold - image 1 - student project

(it says 'since 1990' and I swear it hasn't been changed since then...)

I thought I'd try my hand at redesigning one of their iconic beers: Chaco Canyon Gold. Here's the way the bottle looks currently:

Chaco Canyon Gold - image 2 - student project

The beer is brewed with a bit of Nebraska honey and has an all-American feel to it, so I feel that the colors should be warm and evoke the mystery of a cowboy. The current logo lacks any feeling of mdoern design. There's too much going on and just reads "tacky small town" to me. So I want to change it!

Here's my inspiration board:

Chaco Canyon Gold - image 3 - student project

Sketches to come!

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UPDATE 5/22

Life is crazy and I'm hoping to be able to make more time for this soon! Here are so preliminary sketches, playing with the cowboy feel:

Chaco Canyon Gold - image 4 - student project

UPDATE JUNE 12TH

Hey! If you're giving feedback on my project, thank you! I haven't had the time to update it for a few weeks but I still plan on doing so here soon! Thanks for your patience!

Kaylee Koenig
Owner at Kaylee Koenig Productions