Vision: To rebrand Carnival Cruises in a way to target the millennial generation (of which I belong), I have elected to take a modern, no frills, yet sophisticated cruise experience for a younger, active, and newly affluent demographic.
Design Ideas / Breadboard:
Boutique-like, modern amenities, showcasing modern architecture and furniture designs.
Think Restoration Hardware style furniture, simple lines, sharp silohuette, yet retains the warmth and character in things like material, texture, and color.
Reapproach current cruise attractions with a more targetted theme, less "kid-through-grandpa" and more "grad-to-middle age". This approach could target the late Gen X demographic into the millennial generation who has finally come into some wealth".
Ex: Current cruise line offers a casino with everything ranging from slots to blackback, but typically in a generic casino atmosphere. Revamp with modern or new slot machine games, but focus on a higher end experience. Better table-side service. Think the movie 21, not Vegas Vacation.