J J Sylvia IV

Philosophy Matters Founder



Captology: Learn To Use Interactive Technology To Change Attitude and Behavior

Learn step-by-step how the best websites and apps keep users active and engaged by using persuasion to trigger change.

Have you ever wondered why some websites are so effective and attract so many users while others languish unnoticed? The field of captology explores how we can leverage the power of interactive technology to keep users engaged and willingly involved their friends.

Once you understand these simple triggers, you’ll be amazed by how often you see them used on all of the top websites.

Who’s this course for?

Don’t worry, it’s made for total beginners. Anyone who has or hopes to have a business, nonprofit, website, or app can benefit from the skills learned in this course.

But there’s more to it than that – you can start implementing these ideas in your own life to create positive change! Do you want to lose weight? Stop smoking? Read 52 books next year? You can use the information you learn in this course to figure out how to help trigger that behavior change.

That means you can immediately start using the tools in your daily life, or you can implement them in your future design projects.

Sign up for this course and you’ll learn:

  • What captology is, and how it can help us better design interactive technology
  • Concrete examples of how major websites use this type of persuasion
  • Ways to implement these tools in  your own projects

PLEASE NOTE: This course does not teach any programming languages, but rather the theory behind how to implement persuasion. This could be done in any programming environment.

The ultimate product of this class will be a prototype for an interactive technology that persuades someone to positively change his or her behavior or attitude.

I’ve taught this class at the high school level, and the students were able to come up with some really exciting ideas. I’m looking forward to seeing what you’re able to create – and I’ll be there to answer any questions you might have along the way.


At the end of the class, I will announce the three best prototypes as winners. In addition, the top project will get a one-on-one consultation with me.


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