Canon - student project

I thought for a while about what type of logo, and company, I wanted to work with. I chose Canon because my love of digital media, art and design started with photography. And... I've never loved the Canon logo, even though I've wanted to...

Canon's demographic is the urban creative professional male, aged 18-49 years old. While Canon has products for consumer use (point and shoot cameras at affordable prices), the majority of their product base is for college educated, skilled creative professionals.

Here is my swipe for Color:

Canon - image 1 - student project

My Concept Swipe:

I'm thinking of a mid point between the sketch style and the style in the "Focalize" logo...

Canon - image 2 - student project

My Composition Swipe:

I want a slightly asymmetrical composition... like the "BLOG" logo below, I want one character to make a more substantial impact than the rest.

Canon - image 3 - student project

Typography Swipe:

For my re-design I want typography that combines a hand-drawn roughness and a sharp, technological look. I'm finding that an angular, pointed san-serif may be where I'm headed...

Canon - image 4 - student project

Canon - image 5 - student project

Canon - image 6 - student project

Canon - image 7 - student project

Canon - image 8 - student project

Canon - image 9 - student project


Canon logo:



While I am no where near 100 sketches, let alone 25 that I think may be good ideas... here is where I've gotten to so far.

These are the lot:

Canon - image 10 - student project

I will be creating my own font for this... so, here are the ones I like the most, and will continue to work with (in addition to the sketches I plan on doing tomorrow night)...

Canon - image 11 - student project

I like where I am heading with the design on the bottom... I want to stay with this kind of chunky san-serif.. and I am liking the bottom "lens" idea because it would fit within the letterforms... However, I like the idea of alluding to an opening lens... like the one already placed within the logo concept. I definitely will be sketching further... Hopefully putting new sketches up tomorrow night.

My most recent sketch:Canon - image 12 - student project

After some deliberation, and some thought about how to integrate the "lens" concept into my typography, I've come up with the sketch above. While I worked on creating many sketches, always coming up with similar ideas to the ones posted previously in my project, once I put my pencil down for a moment-I was able to draw up another variation. My process was to start with the most obvious ideas which would then, hopefully, lead me to something more interesting and less assertive. Also, I kep considering how the logo would be employed (print and on the products themselves). So, I've come to this point... heading toward a black logo for print and a chrome version for the faces of the cameras... can't wait to see how it changes once I start working in illustrator.

Here is my first Illustrator rendering of the sketch above, I'm not thrilled with it and would love to keep working on this but its a start...

Canon - image 13 - student project

And here's my second rendering with additions..

Canon - image 14 - student project

One more version after changing the "a"...

Canon - image 15 - student project