After reviewing the course, I started brainstorming ideas on how I could apply the psychological principles to an email campaign for a fashion brand launching a new fall collection from Haiti.
Thoughts were on Announcing the new collection, plus adding a 15% discount on purchases made within the 24 hours.
Along with the main image with the CTA, the text would say:
"Shop within the next 24 hours to receive an exclusive discount on Vi Bella's new collection!"
The idea is to also send another email within the hour of the sale closing to remind subscriber to shop.
"Just one hour left to enjoy 15% off the new Vi Bella Fall Collection!"