Updated Feb, 27th 2013
CPO is an online retailer with 40+ websites dedicated to top tool and home improvement brands. We are currently developing a flagship site that will be a one stop shop for both DIY and professional customers for all tool and home improvement needs.
Product: Ecommerce website(s) dedicated to home improvment, providing the best customer experience.
Values: Reliability (Price, Selection, Shipping, Customer Service), Customer Experience (Ease of Use, UI/UX), Forward Thinking
Tone of Voice: Smart, Simple, Efficient
Brand Platform: Home improvement starts here.
Short YouTube video created for this class: