Abdourahamane D.

K1NG OF COWRIES "FOUNDER & CREATIVE DIRECTOR"

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COWRY WEAR™ | La Marque Aux Cauris

NAME: ABDOURAHAMANE DIALLO  

CURRENT LOCATION: SAINT CLOUD, MINNESOTA

BRAND NAME: COWRY WEAR™ (which translates into french as "La Marque Aux cauris")

Trademark Reg.No. 4,050,252 (Registered Nov.1, 2011)

SLOGAN: A symbol of wealth, a culture of excellence.

                                                                                        

MISSION STATEMENT :

Pronounced [ kow-ree wair]

COWRY WEAR™ is an avant-garde apparel and accessories brand that makes rediscover the ever popular cowry shell as symbol of wealth and culture while promoting coexistence as a fashion statement and the golden rule to live by.  

LOGO WOODMARK

TYPEFACE:

COWRY WEAR = BRUSH SCRIPT STD 

COLORS:

GOLD = #ffd700 / BLACK = #000000

LOGO ICON 1                                                                                     

                                   

LOGO ICON 2 (INNITIALS) 

Representing C and W the first to letters of the words in the brand name illustrated as a male and a female shell holding hands.

   

FIRTS CAD'S:

The first collection will be entitled "The Golden Rule" which is "To do onto others as you would have them do onto you"and based on a "COEXIST"and a BLACK & WHITE theme.

A small percentage of the sales of this collection will be given to a chosen charity that operates to help facilitate the educational need of kids in developing countries mainly in Africa.

Why COEXIST?

In order to promote peace, love, and harmony in the world between Muslims, christians and jews among our communities, regardless of race, color or origin. The inspiration for this comes from the already established coexist foundation, for which i have absolute respect and admiration for their iniative. But i think that in order for such a movement to be successful it must be injected  at the core of today's popular culture through fashion, music and the arts. Therefore, inspiring myself of the existing coexist logo of the foundation, i have created my own version of it with a cowry shell on top of the letter "i" as a symbol for culture. 

TARGET MARKET:

This first collection is put together specially for students and adults from primary school up to college, though the main target are students, it does not excluded others whom are into fashion of all ages. Students because, there is a large variety of students from different ethnic, racial and religious bacgrounds attending schools and college around the U.S and the world. It's the perfect place to spread the message of tolerance and coxistence taking into consideration that students are are the center and the main consumer of today's pop culture and also the target market for most of the urban street wear brands out there.

1.THE COEXIST CREW-NECK JERSEY T-SHIRT

Inspired of a sport jersey, this t-shirt has an illustration of people holding hands all around the edge of the sleeves, the bottom and neck ring. It features the power circle logo pocket size and location of the shirt, with the coexist logo at the back sligthly arcked upwards and a number 7. The number 7 stands for 7 billion people on the planet. There are actually about 7.101 billion people on the planet as of today but design wise i chose to go with 7. The tee will be made made out of 50% cotton and 50% polyster; Polyester because it covers that negative qualites of cotton. Like resiliency, resistant to wrinkle, mildew, abraison, resistant to shrinking and strong vs most harsh chemicals. The images will be printed on. Price $ 37.00

2.THE COEXIST HOODIE SWEATSHIRT "TRIBUTE TO TRAYVON MARTIN"

This hoodie sweater is a tribute to the late Trayvon Martin and will be made out of 100% cotton knitted. Our logo featured on the front along with the coexist flag on the back will be embroidered paches and sewed on. the people holding hands on the bottom back and the tip of the sleeves will also be embroidered. The triangle on the front will be also be and embroidered patch and put on a cotton peice that will then be cut to shape and sewed on as a pocket. Price $ 75.00

3.THE COEXIST BABY JUMPSUIT

This baby jumpsuit will be made out of 100% cotton knitted and the images printed on. the 3 shells at the bottom will be used as buttons and sewn onto the garment. Price $ 25.00

4.THE COEXIST SNAPBACK

The coexist logo on the front and our logo at the back will be embroidered on a classic fit snapback preferably a New Era cap. Because with the new era logo on the side it will represent a new era of coexistence. Price $ 35.00

5.THE COEXIST LEGGINGS

This pair of women leggings will be made out 100% polyster and the images will be printed on. Price $25.00

6.THE COEXIST AK47 WATER GUN

This water gun concept consists of a removable rear stock and a removable/refilable water clip with the coexist logo on it again with an illustration of people holding hands around it. This wil be made out of plastic for the safety of all. Price $ 20.00

7.THE FRISBEE DISC

This Frisbee wil be made out of plastic and the power circle logo wil be printed on. The frisbee is chosen beacause it is a social game; it embodies the sayings "what goes around comes around" and "do unto others as you which done unto you". Price $ 10.00

 EXTRA CREDIT KIA SOUL CAR DESIGN WITH STICKERS OF THE ABOVE LOGOS:

 

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