Wilson Lam

Co-founder of COCHI

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COCHI



Pronounced:
 // ko-chee

Location: // London

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LOGO

//main

//sub 01

//sub02

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INSIDE COCHI

Inspired by our trips to Hong Kong and Tokyo, COCHI fuses the striking features of Oriental design with our daily experiences of living in London.

As a two man team, COCHI was born in a college classroom with little more than a few sketches in notepads. With no experience in fashion or how to get started, our curiosity and willingness to share our designs led us to screen printing. Using our first character BATTO as our cuddly mascot, we got him printed on a bunch of white t-shirts and gave them out to friends and family. From that moment, COCHI was born. Using our inspiration and hunger to achieve more, we thrive on experimenting with apparel to constantly improve the brand and convey our message of being better than yesterday.

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SLOGANS: // Better Than Yesterday //  Add oil 

"Add Oil" / "加油" / "Ka-yow" comes from the Chinese language and popular saying which represents a form of encouragement! Topping up and refueling the fire which drives us to our goals, or giving the encouragement to succeed in the task. We grew up to this saying and as COCHI developed, we had a deeper understanding of what it reflects, especially along the lines of pushing COCHI forward towards our dream. Also, we found ourselves constantly using the phrase everyday, haha.

Here at COCHI "we believe in the mantra of being better than yesterday, COCHI is the reflection of our passion and journey". #ADDOIL

 


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COLLECTION

Founded in late 2011, COCHI has had a small number of releases in the brand collection. Focusing on limited T-shirts and exclusivity in our products, we are slowly growing in confidence and braving on to more elaborate and bespoke apparel.

examples of collection:

// BATTO

// VISION

// ONE WAY








// MISC // EXTRAS

// EMBROIDERED SHIRT


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WEBSITE: // www.cochiclothing.com


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WHATS NEXT?

Having just recently finished our trip to Hong Kong for some COCHI inspiration and fuel.  We are now focusing on our new CAMO pattern and using it across a selection of new designs and apparel. Hopefully start developing a few leather accessories/prodcuts and take COCHI into a new direction. Staying true to our mission of bringing exclusive high quality apperal and goods into the streetwear scene from a little inspiration from the east and our upbringing. 


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BRAND CAR APPLICATION CONCEPT

 

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