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CLP

I was asked to help create a logo for a local business.  I wanted to construct a logomark out of an ebbreviation of their name: clp.  I wanted to make something fun and whimsical (as the business is related to kids), yet still strong and cohesive. Ideally it would work in different strong/basic/bright colors.

After some sketches and multiple ideas, I chanced upon the idea of an ambigram. Here's a little page from the sketches:

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Next was a trip into illustrator to begin working on ideas, working with my own vector lines and then working with adjusting different typefaces.  Here's where I ended up for one of the ideas.

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Update:

The client wanted to take the ambigram idea, but do it in a more modern/clean look.  This is where we ended up:

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