CLP

I was asked to help create a logo for a local business. I wanted to construct a logomark out of an ebbreviation of their name: clp. I wanted to make something fun and whimsical (as the business is related to kids), yet still strong and cohesive. Ideally it would work in different strong/basic/bright colors.

After some sketches and multiple ideas, I chanced upon the idea of an ambigram. Here's a little page from the sketches:

Next was a trip into illustrator to begin working on ideas, working with my own vector lines and then working with adjusting different typefaces. Here's where I ended up for one of the ideas.