CLAN: Craft Logo Animation

CLAN: Craft Logo Animation - student project

Moving images are the language of today but most businesses have static logos. We offer Craft Logo animation: craft-based, fully-drawn, fully-painted stop motion animations of company logos. It's true that animations can be quickly and easily generated by apps and in AfterEffects.

But default digital transitions and in-house effects are quickly becoming cliched and fail to catch customers' attention. Because we listen to our clients' purpose we can incorporate the ethics of their company in visual story-telling. We've developed techniques that combine the speed of digital with the craft of the artist.

Our MVP is a 3-second craft animation that can be shared on social media platforms. For greater impact we can add original music and sound effects. Our value products include animated client testimonials and moving images to demonstrate bundled products and new releases.