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CHALLENGE - Art of Type Projects

Final Version

After playing around with the colours and strokes for a while, I've ended up with this.

Layout in Illustrator

Initial Sketches of the Quote

My Typeface

I traced Helvetica by hand and called it Handvetica. Loved using the app, will try to make more fonts later.

My Initials

Brand

This is the brand of a Danish fashion house. I like the way it is only expressed with typography and no imagery. The font choice gives the sense that it's modern rather than traditional. It also has a casual feeling with not many embellishments. The color choice is black and white. They also use it the other way around so it's flexible in that sense.

10 words, 10 typefaces

Comments

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