Andrew Alejandre

Owner/creative director.

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C A V E T H R E A D S

ABOUT BRAND

Creating out of Chico California Cave Threads is a mens streetwear/lifestyle brand.

CAVE - Create,Ambition,Venture,Elevate are all resources to evolving like a natural cave does. That is the message Cave is pushing. It's about evolving to pursue your goals and dreams, regardless of what they are. Music, sports, art,etc You name it, Cave represents it! 

ORIGINAL EVOLVERS/EVOLVE- These are some taglines used in alot of the designs based off of the acrynom of "CAVE".

GOAL/CONCEPT

My goal for this class project is to really push the message and definition of the brand through style. I am currently brainstorming and sketching out how I want to define that, whether it be through illustration or maybe go heavier on the type side. As a newer brand, I feel the need to establish an icon for the brand for the unseen eyes. Through this I can establish others to become familar with my logo/style and create a strong follow.

***UPDATE***

Here is my piece for this class. I think it is a great concept to deliver the meaning of the brand. Create Ambition Venture Elevate. As you can see the concept of my design  mostly displays type that surround the Original logo. I visually feel this concept really answers the question of "what does cave mean?"

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Custom tee shirt black with Red striped sleeves

Sample tee cost with print $120.00

100% cotten Tee

Screen Printed front and back

Small logo on front and large on back.

Custom screen Printed label inside back neck of tee.

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