Here’s an example of a “buy me” email that caught my attention. As someone who has worked mainly in e-commerce settings, I really appreciate this email. I'm instantly drawn to the content just off the typography, colors, and the use of white space. It’s focused on a particular style and easy to scroll. The email was titled “New Booties Are Here”. So I know a new collection has been added for fall.
The email had a clear purpose to check out the new collection and they showed nothing but that. They did a good job of showing off enough similar booties for a particular style and I found that helpful and beneficial as someone who doesn’t want to be overwhelmed by a lot of options.
Once I clicked on the style that I liked it took me directly to the product page and rendered perfectly on my mobile phone and desktop.
The Shop Now button stood out at the top of the page with the contrasting black color.
Although I did not check out that day after I scrolled and added some items to my cart, I received an email a couple of hours later reminding me of the items that I added. I plan to go back and get them.