Hi,

I wanted to follow a creative and methodical process. But my thought process and the result I ended up with are vastly different.

I started out following the steps as instructed

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I replaced the fonts with Brandon Grotesque

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I needed to shorten and break up the content. 

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I liked it but I felt it was boring

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So i played around with the layout and liked it the way it was above. Especially the lighter font on the name. Now I wanted to add interest and I liked the concept of introducing a pencil into the 'A'

I added color and chose not to keep the background as white. 

I wasn't a big fan of the right aligned name. I don't know why it didn't occur to me while I was doing the initial layout. Also the yellow of the pencil was making the whole thing a little too obvious. Did the design even need an eraser?

What I really like though was the Name + label layout.

So I cleared everything else out and centered this.

Now I really wanted to add '& illustration' to the label below the name - mostly to play around with the ampersand. 

Okay. I scrolled through multiple ampersand and 'and' options and settled on using Capriccio extras. I like the bit of whimsy that it added. I felt is complemented the pencil point. 

Okay, I liked that. But it was missing something - my basic information!

Still felt it needed some color and a little more character. So added in the border & used the salmon for the label. Changed the phone number font to capriccio and Voila!

The border was too much - so I took it out.

And that's it.

Would love feedback. Let me know what I need to work on. Thank you.