Burnette Emerson - Your Personal Guide to Integrative Health

My story started when I was 18 months. I was diagnosed with an autoimmune kidney disorder as a toddler, creating a unique childhood that was very different compared to most other children.

I have always felt I had something bigger to contribute to the world, but this disease was a huge hurdle in the way of accomplishing that. I had low self-esteem, I felt ugly, I felt shameful, I was scared to travel, I was scared of being alone, and other negative mental/emotional beliefs due to this disease.

One vivid memory that I remember clearly was I was suffering from depression. I stopped taking my medication and didn't tell anyone about it. Obviously, my symptoms worsened, causing me to go to the hospital. I stayed at the hospital for a few months and I had no motivation to get better. I wanted to lie in bed all day and watch television as an escape. I was assigned a psychiatrist and we would have frequent sessions, but I felt no reason to get better if it means I will get sick again in a few months or weeks.

One day, a fellow kidney patient who had recent surgery, was walking past my room. She saw me in bed and knocked on my door to say hi. For a young girl who just had kidney surgery, she was so happy! She was nothing but smiles and she said this was a chance for her to get better. She asked me about my situation and noted I was lucky enough to still have functioning kidneys and I didn't need surgery. It gave me a new perspective on my situation. The next day, when I asked my nurse if I could visit with the girl again, the nurse said she had been discharged from the hospital and already left.

After that experience, it made me want to try - try everything in my power to heal and live my life. I had left all control of my health and body in the hands of my doctors, but now I was going to be accountable and in control of my health. I tried different alternative therapies, did research and various holistic health trainings to heal my body naturally.

Description of Business:

There isn't a magic pill of healing. There are so many options and resources out there, which can seem like a confusing maze of info. But I'm ready to be a guide for others and to lead the way thru the maze to find the personal path of healing - physically, emotionally, mentally and spiritually for you.

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11 Questions

  1. What is marketing for? Marketing is to educate your clients and potential consumers. It is how they get to know you, learn about your products and services, and be able to make an informed decision when they purchase from you.
  2. What are we allowed to touch? Everything! - products, content, when doing energy work with clients, social media, analytics, packages, and more.
  3. What can we measure? email list subscribers, email opens, clicks, website visitors, retention rate, social media subscribers, likes, viewers, profit/expenses, where are they from, age group, # of purchasing clients
  4. What can we change? Delegate time-consuming tasks or tasks that I'm not an "expert" at. Obviously, also change the way people look at their health - help them comprehend they have power and accountability over their well-being.
  5. What should we promise? (to our people and to our customers) We promise them integrity in the way we do business and the products/services we provide to them. We also promise high-quality offerings that are sustainable long term towards their health.
  6. What is the hard part? The hard part is getting people to see why investing in a coach is so important to achieving their wellness goals. Most think of health as a quick fix when it takes a lifetime of accountability and commitment.
  7. Should we make trends or follow them? Both. As a wellness coach, I need to be up-to-date on the latest studies, diets, medical conditions, etc. so I have some idea on how to serve my clients. At the same time, I need to be ahead of the trends so I can offer unique services/products.
  8. Where is the risk? The risk is when a client becomes impatient because they're not seeing results right away and wants to discontinue their sessions.
  9. Who is in charge? I am.
  10. What is the money for? The money is for operational costs of the business and further marketing. It's also for my personal use to continue my trainings and living expenses.
  11. What is the most important way to spend my time? Getting my face, name, and what I do out there. Creating and building relationships with people who may be potential clients or can be a good reference.

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