Pawel G.

Graphic Designer

71

3

BurgerBox

Hi Brandon,

Great class. Very inspiring!

I finally had a chance to use this technique in my project and now I can share it. And here it is.

BurgerBox (previously known as PJ's Snack Bar) is a well known place frequented by local employees, especially busy during lunch time. BurgerBox is located in the Bishop's Stortford business park, close to a busy motorway and in the vicinity of Stansted airport. It's famous for its delicious burgers and a wide range of snacks. It's owner noticed, however, that the place lacked a distinctive branding that customers could associate BurgerBox with. My job was to change this and to come up with a design that would make this place stand out from the crowd.

Stage 1 (existing place)

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Stage 2 (research&sketches)

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Stage 3 (font selection - suitable for industrial style)

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Stage 4 (font modification)

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Stage 5 (new logo & branding introduction)

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Before & After

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Packaging

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