What do I want to communicate?
My fictional brand is a children’s clothing company named "Ukulele". It is a playful brand that wants to attract young, creative parents.
What do I want as an illustration?
I decide I want a mascot for my brand. A sweet friend that appeals to the parents and their kids
Where do I gather inspiration?
I mainly used Pinterest for this project.
This is my moodboard:
This is my final, vectorized logo: