Build an Optimised Google Adwords PPC Marketing Campaign | Skillshare Projects



Build an Optimised Google Adwords PPC Marketing Campaign

Search Engine Marketing: Google Adwords Pay Per Click (PPC) Marketing

This class is for anyone wanting to learn how to build, optimise, manage and run their own PPC Marketing campaigns using the Google Adwords platform. By learning how to build a tightly optimised and strctured Adwords account and ads campaign you will not only save money otherwise spent outsourcing this to a digital agency, but also through achieving lower cost-per-clicks (CPC) saving you loads on your online advertising costs.


The project for this class is to create a Google Adwords Account and build your PPC Marketing campaign (keywords & ads) so you'll be all set to launch your campaign by the end of the class and begin driving qualified traffic and leads to your website. Throughout the class, you'll learn how to setup a new Adwords Account, reconfigure the account settings, perform keyword research, sort keywords into ad groups and write compelling and keyword optimised ad copy designed to encourage people to click through to your website.


Share a screenshot of your completed Adwords campaign structure in the project gallery for feedback. A completed project includes:

  • Setup of a new Adwords Account
  • Setup of Campaign Structure
  • Tightly grouped Keywords in appropriate Ad Groups
  • Appropriate Ad Copy for each Ad Group
  • Creation of Site Links and the use of other Ad Extensions



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