Bugs Design Rebranding

Bugs Design Rebranding - student project


I created Bugs 5 years ago as a design studio which principal activity was illustrate and personalize notebooks and mugs. But after this years, I think we need to expand our horizons and start growing in others areas as well..

So, here is the creative brief to start..




  • BACKGROUND: Bugs Illustration is a studio created by Carla Valero (me), architect and illustrator, who started designing notebooks and mugs. She currently works designing patterns, hand lettering and book illustrations as a freelancer. Carla wants to incorporate in Bugs Designs her love for illustration and her career as an architect.
  • OBJETIVE: The evolution of the brand. To go from watercolor illustration to surface design applied in interior design.
  • TARGET AUDIENCE: Young entrepreneurs and moms, form 18-45 years old who want to add color in their lives and products for their businesses. They have an energetic personality and a creative soul.
  • MESSAGE: Carla wants to transmit good vibes; the love the she feels for the art she is creating. She wants to spread creativeness and happiness. She wants to inspire the people who are admiring her artwork.

Ambers Textiles: https://www.etsy.com/es/shop/AmbersTextiles

Marce López https://www.marcelopez.com/

Ninoka Design https://ninoladesign.com/

Gudulab https://gudulab.com/


The competition is in the field of surface design.


  • Fresh and Tropical Vibrant Colors
  • Wants to transmit positivism
  • Where illustration and architecture meets
  • 1 to 1 service
  • Always focused on the client’s satisfaction
  • Open to feedbacks and good at active listening.


  • Handmade but crisp and clever
  • Bright colors and contrast
  • Maintain the hand lettering of the actual logo
  • Incorporate watercolor elements
  • Simple but capture the essence of Carla’s Illustration.
  • Organic Shapes


  • Watercolor Splash
  • Ink line art
  • Handmade and hand drawn elements
  • Fresh and Good Vibes feeling
  • Nature elements
  • Motivational quotes
  • Mural art / art prints / pattern design

Bugs Design Rebranding - image 1 - student project

Bugs Design Rebranding - image 2 - student project

Bugs Design Rebranding - image 3 - student project

Bugs Design Rebranding - image 4 - student project

Bugs Design Rebranding - image 5 - student project

Bugs Design Rebranding - image 6 - student projectBugs Design Rebranding - image 7 - student projectBugs Design Rebranding - image 8 - student project

I hope you like it! Any feedback is well recieve. 


Carla M. Valero V.
Architect and Illustrator