Bugs Design Rebranding

Bugs Design Rebranding - student project

 

I created Bugs 5 years ago as a design studio which principal activity was illustrate and personalize notebooks and mugs. But after this years, I think we need to expand our horizons and start growing in others areas as well..

So, here is the creative brief to start..

 

CREATIVE BRIEF

 

  • BACKGROUND: Bugs Illustration is a studio created by Carla Valero (me), architect and illustrator, who started designing notebooks and mugs. She currently works designing patterns, hand lettering and book illustrations as a freelancer. Carla wants to incorporate in Bugs Designs her love for illustration and her career as an architect.
  • OBJETIVE: The evolution of the brand. To go from watercolor illustration to surface design applied in interior design.
  • TARGET AUDIENCE: Young entrepreneurs and moms, form 18-45 years old who want to add color in their lives and products for their businesses. They have an energetic personality and a creative soul.
  • MESSAGE: Carla wants to transmit good vibes; the love the she feels for the art she is creating. She wants to spread creativeness and happiness. She wants to inspire the people who are admiring her artwork.
  • COMPETITION:

Ambers Textiles: https://www.etsy.com/es/shop/AmbersTextiles

Marce López https://www.marcelopez.com/

Ninoka Design https://ninoladesign.com/

Gudulab https://gudulab.com/

 

The competition is in the field of surface design.

 

  • DISTINGUISHING CHARACTERISTICS:
  • Fresh and Tropical Vibrant Colors
  • Wants to transmit positivism
  • Where illustration and architecture meets
  • 1 to 1 service
  • Always focused on the client’s satisfaction
  • Open to feedbacks and good at active listening.

 

  • CREATIVE CONSIDERATION
  • Handmade but crisp and clever
  • Bright colors and contrast
  • Maintain the hand lettering of the actual logo
  • Incorporate watercolor elements
  • Simple but capture the essence of Carla’s Illustration.
  • Organic Shapes

 

  • TONE OR KEY WORDS
  • Watercolor Splash
  • Ink line art
  • Handmade and hand drawn elements
  • Fresh and Good Vibes feeling
  • Nature elements
  • Motivational quotes
  • Mural art / art prints / pattern design

Bugs Design Rebranding - image 1 - student project

Bugs Design Rebranding - image 2 - student project

Bugs Design Rebranding - image 3 - student project

Bugs Design Rebranding - image 4 - student project

Bugs Design Rebranding - image 5 - student project

Bugs Design Rebranding - image 6 - student projectBugs Design Rebranding - image 7 - student projectBugs Design Rebranding - image 8 - student project

I hope you like it! Any feedback is well recieve. 

Thanks...

Carla M. Valero V.
Architect and Illustrator