I came up with the ficticious Kombucha brewer Bucha Betty after working with a kombucha distributor. I had studied a lot of kombucha labels and they all had the same feel. I wanted to do this label because it emcompasses the small brewery vibe and infuses a little fun into the product. When I envisioned the name, a pin-up style was the first thing that came to mind. I also wanted to go with a craft brew type beer label. like these.
I was also inspired by the old comics, like these:
and the retro style of these labels as well.
I want the label to be fun, clean and have a retro, west coast feel.