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Broken Records Creative

file:///Users/michellecourtright/Desktop/Picture%20clipping.pictClippingExercise: 5 minutes of bullet points for the purpose/desires for your blog: 

  • I want to establish BRC in the local creative community as a place who gets their needs and shares their passions
  • I want to reach out to filmmakers, actors, writers, business owners, and students to educate them about our services, spout our philosophies, and share our experiences
  • I want to become an educational resource for people looking for answers about production, content creation and management, and any thing else in the creative realm that we can do.
  • I want to use the blog to get clients
  • I want to use the blog to create content and increase our online visibility
  • I want to use the blog to create funny, interesting, and smart content that people can actually enjoy reading
  • I want to create content that is entertaining AND useful
  • I want to create something that is lasting
  • I want our blog to be a place the people go for answers
  • I want our blog to be a place where you can take a break from your busy day and read something that is of value to you
  • I want our blog to demonstrate that our passions align with those of our prospect base
  • I want out blog to show that we are a group of people with passions and interests similar to those our clients have
  • I want to be able to use our blog space as a conversation starter for people  in the creative community
  • I want out blog to eventually become a good example for how to do blogs when we talk to clients about content creation

Marketing Persona:  Kyle

 Kyle is a filmmaker here in Austin, TX. He owns his own production company and needs to rent facilities for shoots, edits, gear rental, and occasionally needs to hire freelancers to help him get his projects done. He reads a lot of film trade sites, is active on twitter, facebook, and Reddit but really mainly associates with a really tight knit community of other creatives he's met and worked with throughout his career. He's almost always on a tight budget, wants to talk to people who know what they're doing, and he wants to work with names he recognizes.

His free time is spent on his passion projects like short films and that scrip for the feature he's been working on forever. His sutdio works a lot with clients from out of town or local businesses who need things shot quickly and efficiently. No matter what he does his goal ut to create art, to make a lasting impression in his creative community, and to pick up new ideas and methods to improve his work. At heart, he is a total gear nerd and if often found drooling over a new type of lense or mic that he just can't quote afford. 

When he goes to our site he probably is going straight for gear and price lists but only if he's heard good things about us beforehand from his peers.

Marketing Persona: Jenna

Jenna is a business owner and has tried advertising in the past but hasn't had much luck. She is at a point with her business that she understand the need to become more visible and create content but she is really overhwlemed by the sheer numbers of AEs that come to her store wanting her to buy this TV station or that. She wants to have a strong presense on social media but isn't sure which platform to use and when so she's pobably, at some point, been on all of them and then got frustrated when nothing came to fruitiion.

Jenna has a lot of local connections and she is very savvy--that being said she's also really busy she needs someone she can trust to help grow her business, speak for her brand, be a resource for her, and just generally handle the things she doesn't have time to do so she can focus on her business. 

She goes to our site mainly because she has been visitied by one of our AEs and wants to check us out to see if we're worht it. She'll probably go to our services page first to browse and then to our blog to see what we write about and if we know what we're talking about. She's looking for a variety of infomaiton but it most interested in social media management, copywriting, and creative concepts. 

 

3. Define your blog style

Write the first five words that come to mind when you think about the style of your writing. Don't spend more than a couple of minutes on this part. We'll refine in the next steps. 

  1. Funny
  2. Informative
  3. Honest
  4. Knowledgeable
  5. Current

Next to each word, write a similar word that represents what you DON'T want your style to be. For example, if one of your original words was "conservative", you might write "stuffy" here. 

  1. Funny  --- Dry
  2. Informative --Vapid
  3. Honest – Disingenuous
  4. Knowledgeable -- Conservative
  5. Current -- Useless

 

Rewrite each pair of words as an equation and try to find a more exact word to describe your blogging style. For example, "conservative - stuffy = straightforward". 

 

  1. Funny  - Dry = lively
  2. Informative –Vapid = engaging
  3. Honest – Disingenuous = truthful
  4. Knowledgeable – Conservative = useful
  5. Current – Useless = resourceful

 

 

 

 

4, Write SMART goals

Use the acronym SMART to develop at least three goals, or specific outcomes, that you plan to accomplish through your blogging efforts. 

  1. Get blog post shared at least 10 times by the end of the year
  2. Gain at least 50 followers by the end of the year
  3. Use posts to create a whitepaper by the end of the year

 

5. Create Brand Statement

Broken Records Creative is an engaging, funny, and informative blog focused on providing content about video production and content to filmmakers, business owners so that we can build our reputation in the community and create a client base.

Why are we doing this?

            Generate Leads

            Build our portfolio

            Create shareable content

 

Build our business

 

By putting in the effort to develop quality content on a regular basis, we plan to: 

            Use the blogging experience to guide our clients

            Use the content created to raise our search profile

            Demonstrate our capabilities to clients and leads

Search for Inspiration

1. Identify Content Pillars

Use your brand statement to develop at least three different content pillars for your blog. 

  1. Tips for doing production on a budget
  2. Success stories about clients/ppl. In the biz
  3. Interviews of people in the biz.
  4. Events (SXSW, ACL, Moontower, etc.)

 

  1. 1.    Become a Brand Journalist
    1. 1.    Think of a topic for a blog post. 

Topic: Social Media Myths: Social is Free

  1. 2.    Write a 1-2 paragraph overview using a "hard sales" approach.

         Don’t have time to write your own content? No fear! Broken Records Creative can do it for you! We have branding, copywriting, and creative experts on staff to create your brand’s voice and spread your message across several media platforms.

Want to create a Facebook, LinkedIn, Twitter, and blog? We can do it! You need to focus on building your business—we can help you build your brand! Contact us today to schedule a consulation!

  1. 3.   Re-write it using brand journalism. Begin by answering the questions who, what, when, where, why and how. 

“Distracted from distraction by distraction…”  Did T.S. Eliot actually predict the internet?!? It seems like no matter why we go online—to find a quick bit of information, to scan the news, to check in with our clients, to read our e-mail…it’s easy to all of a sudden get lost and end up in the vortex of Buzzfeed lists about the top ten corgis of all time. How can you keep up with your content in world full of constant distraction?

 

It’s easy to look at a Facebook page or a blog or a twitter feed and think “Yes, yes, I’ll get to that right after I do this…” but it’s hard. Really hard. We know from experience—two years ago we started from scratch and made all of the mistakes you can make when creating social media platforms: inconsistent posting, irrelevant content, the desire to be on all platforms at once but being unable to maintain a decent presence, and, one of the hardest things of all: keeping a decent schedule of what content to post when and where.

 

In the months to come we’ll be doing a series of posts about Social Media Myths, Traps, and General Tom Foolery to help you avoid the seemingly endless amount of mistakes you can make online while building your brand.

 

If you just cannot wait for these to come out feel free to holler at us anytime! We’d love to take your questions and meet for coffee and tea. We’re pretty cool like that.

 

 

 

Read both summaries. What differences do you see? If you were a reader, which style would you prefer? Why? 

The first entry is shorter but it’s definitely a sales pitch. The 2nd one has a bit more of a storytelling feel to it and is more conversational. It sets us up as a resource and not just as a company trying to sell you something. It gives us a chance to slowly and carefully build rapport and cred by dolling out information one morsel at a time but it also gives the reader the opportunity to reach out to us if they want to do so without making it sound too much like a sales pitch.

 

  1. 4.    Create a source library
    1. Feedly
    2. Chase’s Calendar of Events
    3. StumbleUpon
    4. Container: Evernote

 

  1. 5.   Ask for Interviews and Guest Posts
  • Think of a topic that would work well as a guest post or interview: Your Industry Journey—how did you start out in the business?
  • Draft a pitch that is short, simple, and specific.

Hello! We’re starting a new blog and your story is so interesting I would love to use it to inspire others to follow their passion. Would you be willing to sit down with me for 15-20 minutes for an interview?

 

  • Research the best way to contact the person you want to work with: I know him. I can e-mail him!
  • Establish contact. Ask by using a personalized version of your pitch: Hey, Will! I had such a great time hanging out with you during SXSW! I really think your story is fascinating and it would be fascinating to some of our clients/readers. Would you mind if I interviewed you for our blog? It wouldn’t take more than 15 or 20 minutes and it would be great content for us and something you can use for promotion, as well! Let me know if this works for you and I can get it set up! Thanks a bunch, amigo. –Michelle-

End note:

1. The interveiw portion ended up being WAY easier than I orginally thought--I am pre-booked for interveiws six month out at this point and always finding new people to talk to! Don't be afraid to reach out! :)

2. Wordpress has an Editorial Calendar plug-in that I donwloaded--that in conjunction with GoogleCal is the perfect fit for me--I can pre-plan content, work on drafts, and my SEO all in one place and then, for my guest bloggers, I schedule due dates on the google calendar. So far, so good! :)

Here is a link to my most popular post (so far...): 

http://brokenrecordscreative.com/social-media-helpline-introduction-future-awesomeness/?preview=true&preview_id=659&preview_nonce=c76abcbf3d 

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