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Bright Light Graphics

For a long period of time of feeling utterly depressed after my recent divorce: I had just moved out of the house, I did not have a job that could sustain me, I was heart broken and felt very, very lost, I woke up one morning and felt the heavy cloud that had wrapped itself around me for months now, had lifted slightly. It was a small and minimal change, but it felt as if the sun had broken through in my psyche and I suddenly knew what the name of my business had to be: Bright Light Graphics. 

List the assets you have or will acquire

Strong design skills, the ability to communicate clearly, the ability to capture and translate the core essence of a business, person or book into imagery, into a brand and in visuals, European and artistic design sensibility, the ability to speak five languages, master's degree in visual arts and education.  

List the human resources you will contribute or hire

It will be just me doing the promoting, marketing, selling, connecting and designing, but my vision is to be able to hire multiple people, five in total would be my ideal.

Describe who your customer is and what the customer gets from doing business from you.

My customer are business owners, mostly coaches, naturopaths, psychologists who each have an awesome message, but lack the skill, time and vision to translate that message into a strong visual identity, their personal brand which separates them from the crowd, which helps them to attract their ideal customer and that helps their business/message to be seen/heard and remembered.

And finally, outline what part of this is hard, which part is unique, and how you're going to repeat it again and again.

Hard: There are a gazillion graphic designers out there who are fantastic at what they do. (How do I stand out from the crowd myself).

Unique: The combination classical art background + Dutch native + graphic design skills + Master's in education (teaching art and art history)

Repeat: Branding packages, webinars, seminars, maintainance packages.

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