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Bridge to Bliss.com - The Custody & Divorce Coach learning Google Analytics for marketing :)

I'm in this class to learn more about Google Analytics.  I'd like to understand where my traffic comes from and how I can best spend my marketing dollars.  My test site is my own BridgeToBliss.com.  Here's the "all visits" stats from last year and a chart of the new visits.The spike in Oct/Nov/Dec was a 'white hat' link back campaign.  I still don't know what that means, but I paid $5 for it on Fivver just to see what would happen. :)

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