Stan B.

Relentless. Goal Driven. Visionary. Implementer.

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Brick And Mortar Rescue

  1. In ten sentences or less, write down your business model.

  • Find failing brick and mortar stores, primarily retail, who need, want, and are willing to accept help in order to save their businesses.  Create (complete) a system to discover, diagnose, and develop a 10 day turnaround strategy.  Implement that plan and document the results. Rinse and repeat.

  • List the assets you have or will acquire

    • Extensive and broad range of successful management of brick and mortar stores.  This includes large retail stores, radio stations, insurance sales, auto sales, and creating/owner of my own 5 store retail operation.

    • Extensive and broad range of technical experience, including discover, development, and deployment of hardware and software solutions.  This includes web development, sales/marketing plans, application integration, training, and implentation.

    • Intestinal fortitude to do what is required.

    • Testicular fortitude to trust my vision.

    • Business partners to provide the services as they are needed, on a timely basis, and as they are promised.  

  • List the human resources you will contribute or hire

    • Sales and marketing services

    1. rebranding services

    2. POS/Display services

  • Online development services

    1. CRM

    2. CSM

    3. Web development

    4. Community management

  • Administrative services.

    1. Accounting

    2. HR Consulting

  • Describe who your customer is and what the customer gets from doing business from you

    • Businesses who have brick and mortar stores that are very near closure.

    • Businesses who have leadership that has faltered and just need some guidance when it comes to marketing their products

  • And finally, outline what part of this is hard, which part is unique, and how you're going to repeat it again and again.

    • The hard part will be to figure out how to finance the work. In general, these businesses are failing and are not in a position to pay for services. They need help to improve the relationships they have with their current customer. They also need help in finding new customers.  Usually, they won’t have any IT solutions, or at least none that they have implemented.

  • Remember, you don't have to invent a unique business model. In fact, you should probably steal one that's already working for someone else, somewhere.

    • I need to take the plan that Restaurant Impossible, Bar Rescue, and Gordon Ramsey’s show took with their guest.  There are others to study as well.

    Entrepenuer

    • Relentlessly hire people to delegate work to

      • Create a project workbook for a ten day turnabound on the BrickAndMortarRescue.com , so that I will have the steps better defined.

      • Determine the basic five skill sets that I will need consistently for each project.  

      • Begin looking for those people that can fill those skill sets

    • Give yourself a promotion so you are constantly doing work you're unable to hire anyone else to do.

      • Determine the skill sets that I enjoy doing the most, and focus on improving that skill set

    • Build an organization that has the cash flow to permit you to do those two things…

      • I’m going to review the current projects that I have and begin looking for those that want to take ownership of certain parts of the projects. I will begin to job those out to people that want to not only do that work, but focus on it.  

      • I will create a guideline concerning they types of partners that i am looking for. It needs to be self governed.

      • I will define those areas that I am very good at and begin to demonstrate that.

      • Create compelling stories that will make people want to get involved, and that they will ask to get involved...rather than the current trend I experience of having to ask.

      • Make very definitive lines in the sand concerning things that I will not waver on, and make it clear why I won’t waver.  By that I am talking about the delivery of products primarily.

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