Esther Van der Drift

UX Designer | Fashion Illustrator

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Branding package

This is my first attempt at creating a branding package for a client. I was very excited that my imaginary client is a wedding planner. I love creating feminine designs and illustrations so it was kind of perfect for me. If you enjoy this project don't forget to give it a like or comment!

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LOGO

My client listed Tiffany & Co and Love Luck and Angels as inspiration for her brand aesthetic. I noticed both of those brands have handwritten elements on their website, use clean and modern serif and sans-serif fonts, and do not use an icon in their logo. 

I searched for script, calligraphy and handwritten fonts on DaFont and Fontsquirrel and settled on a font called Alex Brush as the main font in my logo. I added 'events' in the font 'Old Standard' and positioned it under the client's last name.

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COLORS

Aubrey listed blue, light blue and navy as her favorite colors. Her style is fresh, modern and young. She is also from Sydney (Australia) which is a large city on the coast. Given this information I knew I wanted the main color for Aubrey's brand to be blue. I picked three modern shades of grayish blue. To spice it up a little I chose two shades of pink to complement the color scheme. The result is a fresh, feminine color palette perfect for a wedding planner.

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FONTS

I like classic combinations of serif and sans-serif fonts. Old Standard works really well for headings, Lato reads well for body content.

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GRAPHICS

I created a few simple graphics for Aubrey's brand that I think will look beautiful on her stationery. There's a shiny diamond, two wedding rings, and an ampersand to symbolize union between two people.

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PATTERNS

My favorite pattern for this brand is the one with the diamonds. Somehow they lined up perfectly for a brick by brick pattern. Using the same technique I also created a pattern with little hearts. The third pattern hints at the sea (waves), and the second pattern is just a simple neutral pattern that could be used for anything.

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MOCKUPS

I didn't really know what kind of products to mockup for a wedding planner. I thought a goodie bag would be fun for brides to take home after a session with Aubrey. The fabric could be used for something like a fun scarf, or maybe a dress or skirt for Aubrey to wear. Wouldn't it be cool if her outfit coordinated with her brand? I might try making some stationery later.

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