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[Brand name yet to be decided]

I am creating my own product line of high-end dog wares, which I intend to launch in NYC.

It is imperative that the branding is cohesive and conveys a specific luxury lifestyle in order to reach the target audience & sell itself visually. The ideal clients are: New York socialites; lovers of art, design and fashion; cultured; refined but also edgy; and between the ages of 30 and 55.

The tone of [insert brand name] is Edgy, Modern with heritage techniques, Bold, Sophisicated, Refined.

MOOD BOARD

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