Brand Narrative

Updated Nov, 13th 2012

Brand Values:
• Integrity: We do what we say we will do. When we commit to something, we mean it.
• Insight: We recognize relationships and associations that allow us to solve problems and create effective solutions.
• Ingenuity: We are skilled in devising clever and inventive solutions to problems.
• Efficiency: We produce the desired result with a minimum amount of waste.

Brand Narrative:
• to be a trusted and knowledgeable source for all Canadian health inquiries
• To create meaningful tools for Canadians, to help them improve their health and well-being
• Specialize in targeted user engagement to inspire behaviour change

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