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Dolly Parikh

I use design strategy to solve business challenges

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Braless Studio - Kicking off with passion

Blog posted online at Braless Studio blog which I just started last night :)

Braless Studio was conceived of as a platform to open up opportunities for strong women to give back to community while applying their personal skills, untapped passion, and strengths to do something they feel proud about and that gives them financial and emotional independence.

I am an Experience Designer and founded Aloki Design Studio with my husband in 2000. Aloki started off as a part-time free-lance gig for both of us but over the time has become a stable outfit with about 8-10-member team. All of these team members work out of their home but collaborate on client projects seamlessly. Over the time, we realized that we had quite a few team members who were stay home moms who wanted to pick up something to work on while juggling between the family schedules. Aloki offered them an opportunity to step in and choose to pick projects based on what they wanted to do instead of what they had experience in. For example Varsha was a software developer but knew she was really good with project management skills. She has now been with Aloki for 4 years and a permanent team member though she works only couple of hours in the morning. Varsha is extremely passionate and sincere about her contribution to Aloki. Contribution of Varsha and few others like her motivated me to focus on scaling Aloki to make more opportunities available for this alternate workforce. For others not ready to work but just share their aspirations and challenges, we initiated Braless Studio.

Why Bra-less? 

We should be able to define the freedom and flexibility we want while we give and nurture our family and community around us. Without restrain. It also is inclusive to have supportive men participate and collaborate with us.

We are a Facebook group that currently has 39 members and we hope to continue to grow. (Be sure to send me your Facebook ID if you want to be invited to the group.)

One of the key efforts of the initiative is to explore and try out various alternative career/work opportunities for stay home mothers or individuals who need the flexible schedules to support their current life-style. Along the way we hope to get on a journey of self-discovery through sharing and opening our minds to new possibilities.

I hope to use the blog to provide weekly updates on what is happening in my life as one of the members on the Braless Group and hope to hear more personal stories and comments from our readers too.

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