Uliana Mamontova

Florist Mom

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1

Bow Pie Branding identity

I'm designing a brand identity along with the logo. The idea behind the logo is that the name bow pie is inherited from sound alike bow tie. We chose this name because the brand is related to coocking and decorating dessert tables at the same time.

There is going to be a site in Russian and these two fonts are chosen, because they have a web version and also cyrillic letters, plus they are free. 

Dotted and line patterns are extracted from ms lollipop font.

The project have turned out somewhat similar to the class. The dotted bow tie and font represent polka dotted cupcake wrappers and paper straws that are sold in the shop. Bow is written in script, so the logo looks elegant and there was a problem because the word bow in ms lollipop font looks really big.

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