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Bombshell Brewery

I am creating packaging for a beer for a fictional brewery. There are a few ideas that came to mind when brainstorming about both the product and the end consumer - the all-American man. My moodboards capture those ideas:  patriotism, mealtime, handmade, nostalgia, and rugged. 

Moodboards:

Preliminary Sketches:

These are some preliminary ideas that utilize the shape of WWII bombs to mirror the beer bottle's shape. I also wanted to use examples of shark nose art as design references for the bottle design. I landed on the name "Bombshell Brewery," (which I discovered actually does exist, but this brewery is meant to be fictional.) 

My next step will be to flesh out the logo, placement, and more of the packaging design. 

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