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BoFA- Card Project

I hadn't worked much in InDesign before and figured that if a client needs any simple design work I'd like to have a functioning understanding of typography as an asset.

Quite frankly, I found the most difficult thing about this assignment the original 4 card text alignment. I didn't have a lot of fonts loaded up in InDesign that I particularly liked, and spacing the text out in any grid that I created didn't look that good to me. I really liked the 'Miss Helvetica' example from the class videos so I had to try to create something while not directly copying it.

These were the 4 designs, in order of 1->4 that I came up with. I started simple and worked more towards something that I would actually enjoy by the 4th. (I wasn't sure how to make the pages I was working on have a natural looking border to simulate a real card, so unfortunately I had to make a black rectangle outline to border the card. It looks ugly in my opinion, so I apologize in advance.)

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Then I went on to the portion of the assignment using the text with different effects for emphasis on the back of the card.

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And probably my favourite part was getting to the final design. I actually enjoy what I came up with-- although simple. If not for the black border, it looks great.

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I would almost be temped to leave out my name on this card though, and just have the back with a mini-profile for myself.

Please give me your feedback and let me know how you think I could have made these efforts better.

Thanks.

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