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Blurb Newsletter

Several things about this newsletter are outstanding to me:

  • Good application of animated GIF header (two sets of hands look through the books). That it's the title and call to action make it a clever hack. It's really beautifully done (I've seen several GIFs in email that come off as gimmicky) and successfully grabbed my attention on mobile.
  • They do have responsive layout as seen with native mail app on my iPhone5
  • Even cooler, the layout is simple enough, with generous space around objects and large icons, that for Gmail and Google Inbox on my iphone (which doesn't support responsive email), it still looked great and was easily readable.

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