Natalie Bourgault

Communications + Art + Design + Illustration

451

16

Blue Heron Bay Identity

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INTRODUCTION

This identity is initially developed for a blog focused on a healthy, peaceful and authentic lifestyle. This blog advocates more wholesome recipe alternatives and a contemplative approach to life. Feedback is appreciated!

CREATIVE BRIEF

BACKGROUND |
 Blue Heron Bay is a blog focused on promoting a positive lifestyle surrounded by nature, healthy food and wise words to live by.

OBJECTIVE |
 The objectives are to represent the ideals of living a cozy and quiet life surrounded by the tranquility of your surroundings. Natural, clean and peaceful are the main aesthetics of Blue Heron Bay.

MESSAGE |
 Blue Heron Bay is a source for positivity and includes savoring the more down-to-earth aspects of life with reflective words and healthy recipes.

TARGET AUDIENCE |
 Mainly women 25 to 50 that share an interest in baking, cooking and an appreciation for a more natural and wholesome way of life. Accessibility and knowledge of technology are the qualities required of this target market since the blog is viewed online.

COMPETITION |
 Other health and wellness blogs that are competitive to Blue Heron Bay. This includes A House in the Hills; however, that particular blog is a bit more urban and fashion oriented in content.

DISTINGUISHING CHARACTERISTICS |
 Blue Heron Bay is genuine in its interest in expressing a cozy and peaceful lifestyle; the author resides in a quiet lakeside environment. Also, the author has over 20 years of experience baking with healthier alternatives since her husband is celiac.

CREATIVE CONSIDERATIONS |
 Natural, calm, cozy and inviting are the key design qualities for Blue Heron Bay. Handwritten elements with rustic inspired lettering are requested in the overall identity as well.

TONE/KEY WORDS |
 Peaceful, natural, warm, friendly, and cozy.

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MOODBOARD

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COLOUR PALETTE

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TYPOGRAPHY

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Font choices in action:

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I have also started to play around with graphics and thought a watercolour element would complement the identity since it further emphasizes the calming lakeside lifestyle of Blue Heron Bay. Thoughts?

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LOGOS

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GRAPHIC ELEMENTS

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Update to Logo (including a watercolour element)

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PRESENTATION

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