Define Blogging Strategy
Step One: Describe the Purpose
After listing a few the blog purposes that aligned what my goals, I wrote a short paragraph that briefly explains the purpose of my blog.
I want the focus of my blog to be teaching and sharing useful resources and experiences through my creative process and journey of further developing my skills as an illustrator, storyteller, and designer. For myself, I believe documenting my process feels like the most authentic and natural way to blog, rather than making the focus creating content. Through the process of teaching and learning, over time I would establish myself as an expert. I also want to increase my personal and business contacts through the blog.
More specifically, at the moment I'm creating a one-page mini-comic and I'm documenting the process. I've also done a product review post and have another one that I plan to do after I've had more time working with the device.
Step Two: Define the Audience
Demographics (quantitative traits)
Psychographics (qualitative traits)
Corey is a 29-year-old in-house graphic designer living in Michigan with his spouse. He is currently an in-house graphic designer at a manufacturing company. Corey spends most days working on print, web, and event related branding projects. After a busy day of work, Corey enjoys spending time with his spouse before retreating to his home office to work on creative freelance side-projects. However, he finds himself feeling burned out working on projects similar to his job too often. While searching for a new creative outlet, he remembers how much he used to enjoy writing short stories and drawing. Shortly after that, he finds himself wanting to combine the two skills and make a comic.
Since Corey has a very meticulous thought process he doesn't quite know where to start. He finds himself stuck in the creative process because his vision for the project and his current ability aren't in alignment. That's when Corey starts looking online for resources and inspiration on the process and best practices for effective storytelling. On the weekends, he also enjoys spending time with his family, reading, going for walks, going to shows & concerts, watching movies, and playing guitar. Whenever possible, he also enjoys visiting new places. His personality is easy-going and finds comfort in having processes and routine, however, he understands the benefits of stepping outside of his comfort zone.
Step Three: Define Your Blog Style