Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Angela Kirbyson

Graphic Designer



Birch Naturals branding identity

Birch Naturals is an all-natural based body care and beauty product line based in Vancouver, BC. Currently, the company is in the start-up stage, and is looking for an identity that captures their all-natural, west-coast spirit.

MOOD BOARD: Trying to evoke the key words from the brief. It is lacking a bit of colour... might add a bit more after more colour explorations.

LOGO: basic greys  so far... ready for colour exploration!

Local, natural skincare and makeup line competition logos (seeing a lot of green, brown and some fuschia!) 

Palette: Fresh, modern and friendly. Lines within the brand will be distinguished by colours, but on it's own, the logo will remain in soft grey tones. 

A conscious effort was made to stay away from the grass/lime greens, brown and fuschia tones. The colours of the palette are still natural, but sophisticated.

Typography: I've taken the typeface Justus from the logo (both italics and smallcaps) and paired it with a similarly classic serif Joanna MT Std. I wanted to keep the overall look classic and elegant, yet approachable. I'd love some feedback on this pairing. My concern is the lack of contrast - yet I do enjoy how the fonts sem to compliment each other. Thoughts?


Please sign in or sign up to comment.