Kirsty Lyon

Art, Design, Film & Language Student.

25

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Bikebook Colour Schemes

1. Research

After going through the brief a few times, I picked out some words and formulated an idea of what I wanted the colours to be like. Here's what I came up with:

Company Adjectives:

  • Fashionable
  • Young
  • Simple
  • Functional
  • Artisanal
  • Adventurous
  • Fun
  • Modern
  • Stylish

Colour Ideas:

  • Not too bright, but rich
  • Minimum number of colours to remain simple
  • Contrast of both warm and cool colours

2. Colour Schemes using Tools

I used Adobe Kuler to start experimenting with some colour combinations. I ended up with a page full of slightly crazy colours so took some time to pick out three groups of three to maybe take further:

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3. Colour Schemes using Photos

I picked three photos from the resources. I chose "green-bike", "new-york-city" and "street" because of the contrast between cool and warm colours they all have.

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And here are the three groups of three I got from these selections:

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4. Refinement

I decided the third group from the tools was just a bit too dark and looked a little too autumnal for a year-round business. I also thought the first group from the photos just didn't quite fit the company's description. I brought down the saturation a little bit in the other two groups from the tools and was then left with these four groups:

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I failed to just pick two so decided to continue with all four.

5. Tints and Shades

When making tints and shades, I found that, for two of the groups, the darker shades just really didn't work so stuck to the main colour and a tint for those two.

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6. Logo Experimentation

I put all four colour schemes into the logo and reverse logo to see how they looked in context:

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7. Conclusion

I think the two colour schemes from the photos definitely work a lot better than the other two. I have found before that I do quite well using photos so definitely something I need to keep in mind when starting new projects. I'm still not sure which one of the two I prefer but I think I'm leaning more towards the blue, yellow and red one. Really looking forward to using these in the next class!

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