Whew, that was some work.
Taking the work I produced in Geri's first class, I added color to the BikeBook website design using my Wes Anderson Moonrise Kingdom inspired palette. Or at least, that was the plan.
The Colors and Logos
Interestingly, the palette and logo designed in the first class didn’t exactly work for me in blue and yellow. I made a quick decision to migrate to green as the primary logo color as it gave a more gender neutral feel and has an element of nature to it. In addition to the primary color change, I also needed to create additional tints and shades to use in the design.
The bikebook Original Palette Concept
The bikebook Final Palette
The bikebook Original Logo
The bikebook Final Logo
The bikebook Website
The 60/30/10 rule was used and this concept turned out to be very helpful. This rule eliminates the need to say that a site “feels right”. Even then, the colors selected for 60, 30 and 10 percent need to work. What I thought would work, didn't work for me when I viewed it on screen.
A bikebook Website Early Iteration
And the final result...
The bikebook Final Website
Here are a few things I learned from this class:
I'm definitely interested in hearing any feedback. How does the site make you feel? Would you trust this site enough to make a reservation? Thanks for your time!
UPDATE: Here is the Bikebook Basic Color Guide that the final lesson requested.