BikeBook Project | Skillshare Projects

Rallie Talbert IV

Carpe Diem.



BikeBook Project

For my first color palette, I made a list of attributes for the target market and assigned colors that matched each attribute. I did the same thing for the word "bike", and then took two attributes from the target market and the word "bike", then used the most common color between them.

Attributes listed:

  • fashion foward / urban
  • technology (interest in)
  • earth friendly
  • fun 

Colors Associated:

  • black
  • white
  • silver
  • gold
  • teal 
  • green
  • orange
  • brown
  • yellow
  • red

Why green, blue, and orange?

Green was chosen to evoke the emotion of fresh, healthy, and earth friendly. With bikes being a healthier substitute than a car, bus, or train, I thought it would be a great idea to show that in some way.

Blue was chosen because of the 'technology' and 'earth friendly' attributes. It's a crisp, clean color and also has the attribute of honesty with it. My thoughts on this is that consumers in the latter range of the target market could resonate with this color as well, and it being seen as a safe and trustworthy business.

Orange was chosen to show the fun in the business. It's a bright color that doesn't make the colors look too boring, and makes you feel like the business is modern, friendly, cool, and of course, fun. This color also brings out the urban feel in a classy way. Not too bright and not too colorful.


With my second palette, I used Adobe Color CC with the triad color rule to come up with this. The primary color was the purple, for the 'artisanal' feel. Teal was a perfect color to match, and the brownish-gold color ties it all in perfectly. This color combination seems fashion forward as well, and looks fun and friendly as well.



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