I started the research looking at some of the bikes menioned on the brief. As you can see below photos of the Achielle and Papillionaire.
After looking at the bikes I thought that maybe they could use the bikes as a way to keep their brand identity (buying the bikes that had the same colors in every city).
The brief also mentioned the Tone. I thought that, to diferrentiate from the competitors they should go with the
Adventurous and fun
It's all about the excitement
2. First Colour Scheme
Since I picked adventurous, fun and excitement, I thought that I should try something warm. I came up with the colors below.
3. Colour Schemes using Photos
Thinking about the target audience I thought that might be a good idea to offer a second colour scheme. The second colour scheme should have more variety than an analagous colour scheme can provide.
I'm sure I still need to change the colors to get something I really like, maybe combining the orange from the first colour scheme with the blue and green from the second one. I need more time to think and see how to improve the colour schemes.