John O'Mahoney

Coders can be designers

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BikeBook Colours

So generating some words from the Client Brief:

Adventurous, Fun, Hip, Stylish, Techy, Modern, Fashionable, Creative, Logical, Appreciate design, Quality

I've ran with complementary colours in my initial pallette. I started with a deep brown, to mimic the stonework and artisanal crafts that can be found in the more hip of Londons boroughs. This got me to the initial pallette seen here:

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I had a lot of fun then working with the photographs. The image of a frosty looking street lined with brownstone facades really resonated with the clients target audience in my mind. To that effect I've come up with the following colour pallettes basing my logo colors on analogous pairs as I felt it worked better.

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