We've got a little promo video -  http://www.youtube.com/watch?v=c1QlVA_S9wg

1. List all major “players” in the system 

• Parents, concerned with the online safety of their children
• Children & Teens who want to keep a private place for themselves and their friends
• Anyone who wants to have their privacy under their own control.

2. List out any selfish reasons why each player would need their contacts/friends to join the service

• Showing off their kids' pictures
• Bragging about events in their lives

3. List out all things you could possibly charge each player for on the service

Online Storage , Ad Free Experience 

 4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service 

• Privacy is highly valued these days.
• The security of your own children is important.