Better Branding

Better Branding - student project

Hello! My name is Amy L. Giglio and I am in the process of making my art a full-time career. This includes building a new website and re-branding myself. I do not have a shop up yet, but that is the next step for me. Prior to 3 days ago, my online website was a student portfolio I created largely while I was still in school. My brand had been White Horse Design Studio and I was presenting myself as a Graphic Designer.

Now that I am pursuing art as my profession, I needed to re-brand myself and create a new website tailored to my new purpose. I decided to keep it simple and just go with my name, amygiglio.com. In time I may develop a new logo but for the time being I am using my signature and my art to represent me.

I have struggled the most with getting over the hump and actually creating a new site. I get a bit frustrated learning the WordPress platform and there are still some kinks I need to work out and things I don't know how to do yet.

Opening an online shop and deciding on pricing will be my next hurdles.

I welcome any comments or suggestions as I am always open to learning! Many thanks for creating this class :)

Better Branding - image 1 - student project

Better Branding - image 2 - student project

Better Branding - image 3 - student project

July 26, 2017: I am updating this project to better reflect the current status of my website, etc. as I have made significant changes since the original post. As of last week, I have launched my online shop!

Website amygiglio.com homepage screen shot:

Better Branding - image 4 - student project

My business cards:

Better Branding - image 5 - student project

Screen shot of art shop:

Better Branding - image 6 - student project

Lay flat images from Instagram @amygiglioart:

Better Branding - image 7 - student project

Better Branding - image 8 - student project

Better Branding - image 9 - student project

Fruit Prints for sale in my shop:

Better Branding - image 10 - student project

Amy Earls
Watercolor Artist
Teacher